What's newAdobe Express
What it is, how it works, why it matters for podcasters.
Podcasting is now one of the most accessible mediums for personal expression. And with Adobe Podcast, anyone can start recording and publishing a professional-sounding podcast at little to no cost.
However, the most successful podcasters look beyond sound; they spend some time developing a strong and memorable visual brand. This includes creating high-quality graphics, videos, and logos.
To level up your podcast, combine Adobe Podcast with the advanced visual tools available through Adobe Express. Plus, Adobe Express is included in an Adobe Podcast Premium subscription.
1. What is Adobe Express?
Adobe Express is an exceptionally user-friendly design tool for creating various visual media. The tool is an ideal option for podcasters who need a helping hand with visual design. Express is feature-rich with a long list of use cases, but for a podcaster, the features you’ll likely gravitate toward include:
- Custom images
- Webpage designs
- Logos
- Instagram reels and stories
- TikTok videos
- YouTube videos (including Shorts)
- Video captioning
Additionally, Adobe Express offers a wide range of editing templates for different visual media. You can quickly generate new ideas, customize your graphics and videos within Express, and then share them where you’ll get the most exposure. Express even features social media scheduling so you can create, plan, and post your visuals to your social media channels.
2. How Adobe Express works & getting started
Adobe Express is a browser-based tool that offers a simple and user-friendly interface for creating, editing, and publishing visual designs. You can interact and build with Express in a variety of ways:
Select the type of content you want to create
Your first step is to locate either the editing tool or pre-made templates for the content you want to create. Adobe Express gives you multiple pathways to explore content creation. Gain design across broader categories (such as “social media,” “video,” or “photo”) by browsing Adobe’s pre-made templates and resources by broader categories (such as “social media,” “video,” “photo,” “webpage,” etc.).
If you know the specific type of visual design you want to create, such as a logo, a flyer, or an Instagram story, Adobe Express gives you quick access to editing tools for each type of visual design. You can also access templates or upload and edit your own designs within each pre-designed editing tool.
Customize your design
Once you’ve decided on the type of content you want to create and you’ve located a template that resonates with you, it’s time to start customizing! Every editing tool is optimized for the type of content you want to create, but you can adjust every aspect of either the template or your uploaded designs.
Each editor gives you tools suited for the task. In the Logo editor, for example, you can click to add:
- Templates
- Text in a variety of font styles
- Design elements
- Brand assets
- Charts and grids
- Other types of media (including video)
Once you have a rough design sketched out, you can adjust themes, colors, sizing, background images, and more. If you have an international audience (or want to reach regions outside of your own), Adobe Express even helps you translate your text into different languages, expanding the reach of your visual designs into different markets. And with Adobe Express Premium, you’ll find additional features, such as add-ons and bulk creation.
3. Why podcasters should use Adobe Express
Visual designs are an essential element in creating a successful podcast. Your visual designs offer a first impression of your podcast and help create interest. Adobe Express makes the creation process easy, allowing you to quickly create eye-catching cover art for your podcast channel, as well as unique thumbnails for each episode.
While every podcaster’s dream is to grow organically through word-of-mouth, the reality is a bit different. Podcasts should be treated like a business. Instead of assuming everyone will stumble upon your podcast, create and share marketing material that gets you in front of the audience you want to attract.
Adobe Express offers templates and editing tools to help you create marketing materials for social media and other promotional avenues. If you don’t see a design you like, there’s AI for that! Express includes Adobe’s industry-leading AI generation tools, allowing you to generate images, templates, and text effects that are completely unique to you.
4. Podcast-specific templates for quick design
Podcasting is a time-intensive task, especially if you’re creating weekly episodes. Adding in graphic design can feel like a burden. Thankfully, creating podcast collateral is easy with Adobe Express. The browser-based editor contains an extensive library of templates that pair well with the visual designs podcasters need. Just open Adobe Express, go to “Templates,” and locate the library of templates for the type of visual collateral you want to create.
Most podcasters who use Adobe Express gravitate toward templates for podcast covers, social posts, logos, and audiograms. If you have a YouTube channel associated with your podcast, Adobe Express also offers templates for video designs, including intro and outro animations and YouTube profile photos.
Each template is fully customizable within Adobe Express. You can access the editing tools by clicking on the template you want to use, and then clicking on “Customize template.” From there, you can fully customize the template to match the design ideas you have in mind.
5. How Adobe Podcast Uses Adobe Express
You can combine Adobe Podcast and Adobe Express to boost your podcast production experience. Here’s one suggested pathway you might take:
- Record your audio in Adobe Podcast.
- After your audio is cleaned and ready to publish, download an audiogram snippet from Podcast.
- Use Adobe Express to create visuals, such as episode cover art and social media posts.
- Go to Express, pick a social media template, then upload your audiogram file to customize the template with your visuals and audiogram snippet.
Express also offers templates for professional header images that you can add to your social media channels to enhance your branding.
Once you publish your podcast episode, you’ll have an eye-catching scroll stopper to put on your social media feeds. With Adobe Express Premium, you can even remove the standard background from your audiogram video and add in distinct visuals, such as episode cover art, logos, or headshots of you and your podcast guests.
Building a podcast often requires every creative neuron you have — and that’s just from scripting, recording, and editing your audio! Using Adobe Express for your visuals after you’ve refined your audio in Adobe Podcast saves you from hours of additional work. Once you streamline the design work with Express, you can easily create a cohesive podcast brand.